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One of his reasons? It can take twelve months or more from manuscript acceptance to finished book when published through the traditional book channel. For someone writing about time-sensitive topics—like current marketing and media trends—that often means that the book is obsolete even before it comes out. Mr. Godin is well known enough that he can get away with this strategy; his blogs and personal appearances give him a built-in publicity machine. com print > e-book > automated print solutions Future Outlook a greater challenge, but even so, they may stand a better chance than an attempt at going through conventional channels.

Can we blame others for trying to use this data—albeit in benign ways? What are we to make of the fact that Apple’s iPhones track their users’ location and save those movements in a secret file that could potentially be accessed by anyone who wants it? User tracking by advertisers and marketers is nothing unique to mobile devices; they have been doing it on desktop PCs for at least a decade, tailing users’ movements around the Web. Users have never particularly liked it, but the practice has persisted.

K. 1 billion. 2% from 2010 to 2015. The biggest segment of cloud computing—and the area of interest to the printing industry—is software as a service (see above). com print > e-book > automated print solutions Technology Forecasts packaging and the other documentation that accompanies it (as we had mentioned under ‘Software’ above). In some cases, the adoption of cloud computing (as in the case of health care) is to replace paper records in an economical way. It’s not the cloud that is driving a shift from paper per se, but it is serving as a catalyst for a transition already taking place.

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